Expansion continues Stateside

Appco Group US celebrate the launch of its new Sports division following a highly successful test campaign throughout October

19 November, 2012

The Appco Group’s global Sports division is growing at an amazing pace, having launched in the UK less than a year ago, the company has now launched their fourth campaign in the US.

Senior Appco Group delegates from New Zealand and Australia, Regan Vick and Damian Bosher, headed Stateside to assist with the launch, which took place on November 12, 2012.

The pair took up residence in the US throughout October, completing a highly successful test campaign with Appco Group US’ new client, D.A.R.E America.

D.A.R.E. America is a well known American charity that works closely with the education system, visiting schools around the country giving children the skills they need to avoid involvement in drugs, gangs, and violence.

Mr Vick and Mr Bosher were recently joined in the US by a further four representatives from New Zealand and Australia, who will assist in the launch and build of the Sports division.

The Appco Group are confident that this expansion across the US will be extremely successful and already have plans for further global expansion as they head into 2013.

Expansion continues across the US

Appco Group US to launch Sports Division in September 2012 after record-breaking year in the UK

August 1, 2012

The Appco Group will be opening its doors to a brand new office in Pasadena, California this September as it sees the launch of a new Sports Division.

Currently managing the Sports campaign over in Australia and New Zealand, Regan Vick and Damian Bosher will bring their experience over to the US to assist with the launch.

Appco US will be working alongside DARE America, a non-profit organziation providing vital drug and alcohol resistance education to the youth of America.

Chief Operating Officer in the US, Sara Cauchi, said “we are excited to be taking the next step in expanding the organization in California, and also looking forward to developing the sports division in the US”.

Appco partnership thrives in the US

Appco Group US and Mark Group unite to make American households more energy efficient

24 July, 2012


July 2012 marks two very exciting ventures for the Appco Group US team. Opening a third office in the city of Philadelphia and Country Head, Chris Rudge spearheading the launch of the home efficiency division across the US.

Over 80 million homes in the US are not energy efficient, costing the average American approximately $750 annually.

Appco plays a vital role in providing Mark Group with potential new customers by offering them a free home energy assessment and are the first point of contact when explaining the benefits of home insulation.

Following the hugely successful campaign in the United Kingdom, Appco was the obvious choice for the Mark Group when making the decision to enter the US market.

Mark Group currently operates in three continents with over thirty offices and are one of the most recognized brands in the home efficiency market.

Declaring freedom from poverty

Appco joins hands with Save the Children to support US children in the launch of a new ‘Freedom from Poverty’ campaign

June 14, 2012

Save the Children are launching a face-to-face campaign called ‘Freedom from Poverty’ between May 14 and July 4 2012.

‘Freedom from Poverty’ is the essence of Save the Children’s vision for a nation in which no child’s future is limited by poverty. Sam Bendfeldt, Operations Manager US, states, ‘The aim of our campaign is to support Save the Children in their bid to find sponsors for 1,500 US children living in poverty. No child should be pre-determined by poverty or limited by it. It’s hard to imagine that poverty exists in the US but it does ‘.

Appco Group US are supporting this campaign through their face-to-face marketing partnership with Save the Children USA and brining the cause to the American doorstep. Miss Bendfeldt continues ‘this campaign is highlighting a real issue in America which is very much overlooked and bringing it to the forefront and we are proud to be a part of it’

‘Nearly one and four children in the US are living in poverty and as a result lack the opportunities we often take for granted like proper nutrition, exercise, having access to school supplies like books and living with dependable electricity. It’s a frightening statistic and one that Appco and Save the Children are determined to end.’ Ogo Ekweozor, Country Head US.

To find out more information on Save the Children please visit their website atwww.savethechildren.org

American cook out

Appco Group US hosts its first American cook out

June 7, 2012

On May 12, 2012 Appco Group US enjoyed the success of an all American cook out. Michael Scully, Vice President, said of the cook out ‘the day was a great opportunity to meet the family and friends of our team here in New York’.

Jamal Holley, Trainee Manager, said of the day ‘Everyone seemed to really enjoy themselves, it was great fun, good food and a chance to get to know fellow colleagues outside of the work environment, especially those in the White Plains office’.

Mr Holley continued, ‘It was also a good opportunity to listen to other peoples experiences on the field and different ways of doing things. It was great learning opportunity, as well as great fun’.

Country Head US, Willy Lyon, continued by saying ‘our first American cook out was also my first cook out! I really enjoyed the day and it was great to enjoy some good old-fashioned American traditions. We all had a great time, it was great to relax and enjoy some quality time outside of the workplace with everyone. Everyone works hard in our business and we’ve enjoyed some great results from it so its great to be able to reward all that hard work.’

Leading the way in new technology

Appco Group US test tablets as point of sale with Mark Group USA

May 15, 2012

On April 16, 2012 Appco Group U.S., Inc, in partnership with Mark Group USA, launched what proved to be a successful test campaign to explore the use of tablets within the American direct marketing industry.

Chris Rudge, Country Head US, remarked of the test campaign, ‘the use of tablets in the field streamlines the sales process and ensures complete personal data

security from a customer point of view which adds credibility to the whole process and solidifies the relationship with them.’

Mark Group and Appco have built a strong global relationship with campaigns in the UK, Australia and New Zealand. ‘Appco is proud to be building on this global relationship with the addition of the US market. Mark Group is a valued global partner and we are very excited to be working with the Mark Group US team’ said Sarah Cauchi, Chief Operating Officer.

Mark Group provides energy analysis and improvements to over 6,000 home and business owners each week, from 28 offices on 3 continents. Since launching our U.S. operations, Mark Group has been featured in Philadelphia Inquirer, the New York Times and highlighted for green job growth on Fox News. Mark Group are based in the Navy Yard, Philadelphia.

For more information about the Mark Group please visit their website www.markgroupusa.com

Successful global partnership

Appco US celebrate their thriving relationship with Save the Children

May 8th, 2012

Monday 16 April 2012 saw the launch of the Save the Children USA campaign 2012 following the success of last years campaign with Appco Group US in New York.

“Save the Children and Appco have developed over the years a successful global partnership with campaigns running in Spain, Italy, Asia and Australia. We are very proud to be adding to this list with the inclusion of the US.” Said Sarah Cauchi, Chief Operating Officer U.S.

Ogo Ekweozor, U.S Country Head, remarked “Following a successful campaign last year, we were very excited to launch our 2012 campaign with Save the Children from our Manhattan headquarters.” Ms Ekweozor continued, “Save the Children are a magnificent charity doing some great work to bring children out of the cycle of poverty and it’s very empowering to fundraise on their behalf with the knowledge that the job you are doing is making a difference to a child’s life”.

To find out more about Save the Children please visit their website at www.savethechildren.org

Appco Group US goes over the edge

Appco Group US staff fundraiser for American Cancer society

April 13, 2012

The heads of Appco Group US along with their bravest fundraisers have signed up to abseil down a 32-storey high building in New York city all in the name of charity.

Appco Group US Chief Operating Officer Sarah Cauchi, Vice President Michael Scully and Country Head Will Lyon will climb down Pennsylvania Plaza for the American Cancer Society (ACS) on Saturday, June 23, 2012.

ACS is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Headquartered in Atlanta, Georgia, the ACS has 12 chartered Divisions, more than 900 local offices nationwide, and a presence in more than 5,100 communities.

‘This will be a great opportunity for the team at Appco to show our support for what is such a worthwhile cause and one that affects so many lives today,” said Sarah Cauchi. “Cancer can affect everyone, not only the sufferers but also their family and friends – they are the people who we are going over the edge for.”

The Cobra Group Foundation, a charity foundation set up by the Cobra Group of Companies, Appco Group’s parent company, has pledged its support through a generous donation.  “What a fantastic charity to support,” said David Davison, Head of The Cobra Group Foundation. “Being able to support and donate to such a worthy cause and help them achieve so much more is at the core of what the foundation is about.”

Mr Scully said fundraising and supporting various projects around the world has always been close to Appco’s heart.

“In the US we have been working closely with a number of great organisations and that list is growing month by month and as a company we felt that we wanted to show our support not just by running great fundraising campaigns but also by getting involved in sponsored activities,” he said.

“Over the years I have raised money for the WWF and Quarriers by climbing mountains in the Himalayas, so the thought of spending time coming down the side of a building versus climbing up a mountain was very appealing – much less training involved.”

Mr Scully also thanked the Cobra Group Foundation for their generous support in getting the team prepared for the abseil.

Please support the Appco team by clicking here.

For more information on the American Cancer Society please visit www.cancer.org.

New partnership in US

Appco Group US announces new partnership with Children International

April 2, 2011

Appco Group US has announced a new partnership with US-based charity Children International in the state of New York.

Ogo Ekweozor, Appco Group US Country Head said: “Following from the success of our child sponsorship campaigns over the last 17 months we’ve now partnered with Children International bringing a third campaign on board to continue our expansion plans in New York state.”

Children Intentional is a not-for-profit humanitarian organisation dedicated to better the lives of impoverished children and their families. Today, through Children International’s Sponsorship Program, they help children in 11 countries around the world and more than 340,000 children every year.

For more information about Children International, please visit their website www.children.org.

Appco helps US think green

Appco Group US and Mark Group want to help Americans save energy

March 5, 2012

Appco Group US and energy efficiency experts, Mark Group, have joined forces to provide a portfolio of home efficiency products that have already proven to be a great success in the UK and other international markets.

Appco Group US has smashed all expectations in the US market during its test run – offering households building assessments and greener solutions to save energy such as wall and roof insulation.

Chris Rudge, Appco Group US Country Head, said: “The momentum we built was great. It’s all about the benefits the product provides the customer. At a time of worldwide recession, savings are important, and managing your carbon footprint is key. This and Appco’s Human Commercial TM approach translated to the success of the test.”

Mark Group provides energy efficiency analysis and improvements in homes and businesses on three continents. Since 1974, Mark Group has helped more than two million customers live more comfortably and save money on their utility bills. For more information on Mark Group please visit their website at www.markgroupusa.com.

Plans are now in place to roll out a full sales and marketing campaign in the US.